News and Events

 C-Level Selling Process

To achieve top sales performance and assure survival in this tough economy, it is essential that salespeople market and sell to the CEO and other C-Suite officers of the companies they want to do business with. After all, they control the strategy, the budget and ultimately the decision to choose a particular supplier. Learn from experts for an insightful look at how salespeople can target, market to, engage with, speak and present to CEOs.

Ira Ozer, President of Engagement Partners,  Anthony Parinello, author of the Selling to VITO books and Selling to VITO Training and Eyal Danon, CEO of IGNITE Advisory Group presented a seminar at The Motivation Show education program, that explained:

  1. Why salespeople must sell to the CEO and other C-Suite executives
  2. Proven methods of 'Selling to VITO' and a comprehensive overview
  3. How to create C-Level customer advisory councils: the best way to market to and engage senior executives

For more information and the seminar handout, contact Ira at iraozer@engagementpartners.com

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Intrinsic Motivation: The Missing Link in Many Incentive Programs

Ira Ozer, President of Engagement Partners spoke along with motivation experts, David Riklan, CEO of SelfGrowth.com, the #1 personal development site on the net with more than 1.2 milliton visitors per month and Kevin Quinn, the VP of Nightingale Conant, the worlds leading marketer of motivational programs since 1960, about the critical need to integrate intrinsic motivation methods and training within tangible incentive programs.  With intrinsic motivation methods in place you can create performance improvement programs that change behaviors, ‘move the middle 60%’ of the participant audience and provide a measurable return-on-investment. Key learnings are that:

  1. Incentives do not motivate, they inspire - motivation comes from within each of us and is “intrinsic”
  2. Intrinsic motivation can be improved by workplace and corporate cultural factors, in addition to personal development and self-growth
  3. Personal motivation comes first, then corporate engagement, if supported with a culture of recognition, innovation and incentives

For more information and the seminar handout, contact Ira at iraozer@engagementpartners.com

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